Many thanks to Ann Bares for sharing this terrific article on how and why to Brand Yourself by Keith Ferrazzi. He advises two key steps to building a fun and interesting career:
1. Build expertise.
2. Get people to recognize it.
This encouraging article outlines 5 simple steps to accomplish this task. Don't mistake simple for easy, however - becoming an expert is no easy task. It takes hard work to acquire knowledge, develop a thought process around how that knowledge can be applied usefully, and then to share it with others in an effective manner. But if you are pursuing a profession that you enjoy, why not put in the extra effort?
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